Be Interested, Not Interesting

When is the last time you thought:   "Am I smart enough?" "Do I know more than this prospect?" "Is this customer more knowledgeable than me?" "My company isn’t big?" "Will this prospect like me?" "Will this prospect listen to me?" "Will this prospect understand?"...

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Focusing on Your Buyer’s Journey-Consideration Stage

Let’s focus on supporting those buyers who have acquired the information related to their interest, and are now interested in learning what methods and strategies are available for addressing this pain point. This stage is called the consideration stage…

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Blog Posts the Online Gold Mine

When generating blog posts make sure you offer content to ensure you generate new leads. When generating a blog post make sure you focus on one specific topic to ensure the reader gets exactly…

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The Best Webpage Content You Can Provide

How to effectively decide on what content topics and articles to write to best engage with your customers. The 2 things you need to know are: Who is your buyer persona? Where are they in their buyer journey? Your content is to help your conversion of leads to...

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Primary Key: Having a Good Call To Action

Keep in mind a call to action’s primary purpose is to get your visitors to take a certain action, hence the name. This action could be related to filling out a form, reading a checklist, downloading a white page report, and anything else that helps to move the buyer across the 3 stages of awareness, consideration, and decision…

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Having a Great First Impression

In previous articles, we talk about the power of research, the power of information, and how you can leverage technology to empower you as a salesperson rather than being another order taker. I’m gonna share a few guidelines for how to leverage that research and turn those efforts into a great conversation with a prospect…

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The Importance of Thank You Pages

Thank you pages are extremely useful for your inbound marketing strategy. These pages, when used correctly, can move leads further into the buyer’s journey…

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What Inbound Sales Is All About

Inbound Sales is about targeting the right customer that is your buyer persona. This is a demographic that successfully already does business with you…

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Why You Need a Landing Page

Landing pages are important for any business to position themselves to offer information in return for an email. A key element in lead generation.

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The Importance of Researching

In earlier articles, we talked about the buyer having the ability to find information and resources available to them online through researching anything they may want. In fact, today's buyer will complete 60% of the sales process or the buying process before ever...

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