Primary Key: Having a Good Call To Action

Primary Key: Having a Good Call To Action

Keep in mind a call to action’s primary purpose is to get your visitors to take a certain action, hence the name. This action could be related to filling out a form, reading a checklist, downloading a white page report, and anything else that helps to move the buyer across the 3 stages of awareness, consideration, and decision…

Having a Great First Impression

Having a Great First Impression

In previous articles, we talk about the power of research, the power of information, and how you can leverage technology to empower you as a salesperson rather than being another order taker. I’m gonna share a few guidelines for how to leverage that research and turn those efforts into a great conversation with a prospect…