What Employers Can Do To Reduce Stress In The Workplace

In my last blog, I listed several conditions identified by the Centers for Disease Control and Prevention (CDC), which may cause stress at the workplace. Low morale, health and job complaints and employee turnover often provide the first signs of job stress. But...

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Integrity Begins with Walking the Talk

Have you ever been in a meeting where everyone was told to silence their phone, yet there were a few who decided that giving full attention to the meeting wasn’t a priority and they continuously glance at their phones? Or is there a co-worker who adheres to a...

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Tax Season and Credit Card Debt Cancelations

With tax season here there are a number of 1099’s being issued. However, some people may be surprised to receive a 1099 due to a credit card write-off. People have many reasons why they are unable to pay their credit card bill including loss of job, income that...

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A Useful Promotion is a Great Promotion

Gone are the days where providing random trinkets to customers is considered a strategic promotional marketing tactic. In today’s world, your customers are bombarded with useless products that make their way into the junk drawer or the kid’s toy chest. In order...

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Setting a Routine Leads to a Better You – Part Two

In the first installment of this blog, I talked about the importance of setting a routine, why daily routines are so effective and how starting your day with a success can lead to an even better day. Now that you know the facts behind setting a daily routine,...

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Align Your Brand with the Best-of-the-Best

Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now,...

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Benefits of a Casual Workplace

Casual dress in the workplace is becoming more and more prevalent in today’s corporate workforce. Companies are ditching the suit and tie, dresses and skirts and replacing them with the jeans and button-up or blouse combination. If you’re wondering why this...

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Setting a Routine Leads to a Better You – Part One

With an emerging number of successful entrepreneurs and small business start-ups, it has become fairly evident through the power of the internet that there is one major thing successful or even happy people have in common. Aside from the drive to start a...

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7 Small Commitments for a Big Year: Mind your Health

In my last blog post, I wrote about the tough issue of letting go of employees that bring you down. Although difficult, this is a necessary part of professional leadership in order to continue your company’s growth. This week I’ll discuss the last of seven...

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Stress in the Workplace

Stress in the workplace. It shows up in various forms, but we all encounter it at some point. Maybe it is long hours, tight deadlines, increasing demands or coworkers who don’t know how to use their “indoor voice.” Regardless of what causes your stress in the...

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The Un-Holy Trinity: Three Key Signs of a Sour Business Deal

Let’s be honest, it’s a great feeling when you cross paths with a prospective new client. Even more exciting is when that client has the potential to become a major account. When the chance to bid on such a major business deal finds its way to your desk, it’s...

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Strategy: It’s the Secret to Marketing Success

Generating new customers, building loyal advocates and delivering on your brand promise in every customer interaction are paramount to your business’ success. That can only happen when you have a clear sales and marketing plan tied to your business goals. Surround...

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The Modern Marketer: How Do You Size Up?

Have you seen this interesting infographic published by Salesforce.com? It hits the nail right on the head for what we, as marketers today, have to be to deliver success…and that’s multidimensional – part artist and part scientist. We have to marry both the left and...

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Four Essential Steps to Achieve Marketing Success

Companies have two choices: 1) deliver generic promotional messages to push a product or service and drive customer transactions or 2) provide content and experiences uniquely tailored to individual customers’ needs and expectations, and discover why their most...

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